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Washington Post Blocks Ad-Block Users

Washington Post Blocking adblock

The Washington Post recently decided to test if their readers will choose to see advertisements.
The Washington Post has decided that Ad-Block users will have to disable the Ad-Blocker in order to see their news articles.

This is supposedly a brief test, and while I’m not sure this is the proper response; I cannot help but applaud how well Washington Post has done in getting the word out that this is only a test. This gentler approach to Ad-Block is likely to receive a more forgiving reaction than Google’s heavy handed move. I’m curious to see what the results are.


http://adage.com/article/digital/washington-post-test-blocking-people-ad-blockers/300304/

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