What happens when we think of each interaction as a hot opportunity to transform a bored consumer into a brand ambassador?
What happens when we jazz up our calls-to-action with better use of technology?
Build email offers and innovative couponing so that each time a person shares an email or coupon, the offer’s value increases.
Tweak your software that knows a person is a first-time customer and double the discount code/coupon for them at checkout – a surprise bonus – with a popup/register printout that welcomes them to an amazing customer experience.
Add one button to your email blasts. When a recipient clicks on REFER, they send an auto-email to friend(s) that shows up as a testimonial or invitation to click, i.e., “Have you seen this great offer?” The sender’s thank you would be a discount code for a future purchase.
Bottom line: Have you been taking advantage of new technology to make every call-to-action just the beginning link to a surprising outcome?